Most businesses are currently at the peak of their digital migration. Having a business website is one of the best ways to open up your business to a wider pool of potential customers. Having a website also increases the possibility of lead conversion through digital marketing. A well designed and maintained site becomes a digital communication tool where you can pass brand messages, stay in the spotlight for your potential and current clients, and leverage your brand equity and popularity. However, you can only achieve these benefits when you take the time to fully understand what makes an excellent website. Here are three tested and proven qualities that make an excellent website.

The Speed of the Website

Speed influences everything about how visitors interact with your website. The speed of the site will determine the bounce rate, lead conversion, and even the eventual revenue you get from the site. For instance, think about a website that loads in three seconds, compared to one that loads in twenty seconds or more. When a potential visitor clicks the link and it delays in loading the webpage, they are likely to abort the mission and click on another link. Similarly, a slow website means that even the internal pages will be slow. As a result, visitors will not stick around, which results in a high bounce rate.

Implement Hick's Law

A simple summary of Hick's law is that the more the options a consumer has, the less likely they are to choose one item. This also applies to consumers' digital habits. When you create a website with tons of menu items, you are creating a situation where the visitors will have too many choices to deal with. By the end of the day, they might leave the site without making a choice. The proper website design should include reducing the menu items on your website so that the visitors do not end up feeling bombarded and overwhelmed. Little but purposeful information will increase lead conversion.

Keep It Simple

Ultimately, the experience a visitor has on your site will determine the image they create of your business and brand. If they spend half the time trying to figure out the navigation map on the site, they will be less enthusiastic about engaging you for business. Always stick to standard website layouts and avoid sidebars. 

In the digital space, your website is like the front of your office. You want to have it designed by a professional who understands how to attract and retain visitors. When you hire an expert, your SERPs will be high, the conversion will be high and your business will flourish.